Fernando Perdomo — Dreaming In Stereo band member, Forward Motion Records label boss, and a damn good guitarist — is leaving Miami for Reseda, Cali., a suburb of Los Angeles. An artist leaving Miami for a bigger market is nothing new, but this particular departure is noteworthy because Perdomo has been a steadfast advocate for a certain slice of the Miami music scene (basically, poppy rock and roll), going as far as to write the song “I’m Not Going To Move To LA” several years ago. Alas, the defiant ditty did not hold true. Perdomo is not “staying right here”, though, as he told the Miami New Times, he intends to rep his hometown out west: “… I hope everyone knows that I will now be [a] soldier [for] the scene and will find every possible way to make South Florida music global. 305 till I die …” Bon voyage, Fernando.
Fernando Perdomo says he’s “really passionate about South Florida music,” and I suppose there’s no better evidence of that than the fact that he made time to talk to me about South Florida music on Sunday, the same day that he buried his mother.
A long-time EL Nuevo Herald editor, Araceli Perdomo died last week after a five-year battle with ovarian cancer. Her son, who was by her side throughout, says her funeral drew members of her three families, “her blood family, musicians, and her Miami Herald family.”
“It’s funny,” he says. “[Former Herald publisher] David Lawrence in the same room as [local experimental musician] Rat Bastard.”
That is funny, but, naturally, Perdomo wasn’t feeling jocular. Still, he made a point to get on the phone with me because he wanted to talk about his Miami Beach-based record label, Forward Motion Records, which will celebrate its one year anniversary on Thursday with a 16-artist showcase at Revolution Live in Ft. Lauderdale.
“It’s been one hell of a year,” says Perdomo, referring both to the loss of his mother and to the impressive successes of his record label. Since its launch last summer, Forward Motion has released more than 30 records, had two artists (Dreaming In Stereo, Perdomo’s band, and singer-songwriter Andy Pratt) play at SXSW, and one artist, singer Jorge Moreno, win a prize in the International Songwriting Competition for his low-budget video, “Thank You”.
The 31-year-old label boss isn’t satisfied.
“I’ll never be satisfied,” Perdomo says. “You know what, I’ll be satisfied, but I’ll never be done. My biggest goal is for a success story to come out of South Florida in the genre that is [Forward Motion’s] specialty, which is English-language singer-songwriter music … the most-timeless genre.”