The Huffington Post is coming to Miami. As reported by Adweek, the Left-leaning (-falling) news, opinion, and aggregation website co-founded by Arianna Huffington will add our fair city to its local section, which currently includes New York, Los Angeles, Chicago, San Francisco, and Denver.
What does this mean for a media-starved metropolis like Miami? A glance at HuffPo’s existing local sections indicates that we can expect a regular helping of sensational headlines (“Public School Sex Ed Class Could Inform On Oral Sex And Bestiality”); a steady supply of fodder for Liberal dinner parties, both pandering (“Occupy Hollywood: Why It’s Time To Call Out High-Earning Celebrities”) and inciting (“Occupy Wall Street Should De-Occupy, and Immediately”); a fair share of “Who cares?” celebrity stories (“Church Of Scientology Investigated ‘South Park’ Creators”); and a smattering of genuine local news — mostly aggregated from elsewhere and mostly clocking in at fewer than seven paragraphs.
However well grounded, this is speculation until HuffPo Miami launches as expected sometime in November. Until then, here is what several local media-ites have to say about HP’s imminent arrival in the Magic City (in italics), starting with …
Miami Herald managing editor Rick Hirsch
It’s a dynamic time for all of us in media, with a range of new voices in the digital space. I think the diversity of those voices adds to the news and perspectives available. I expect Huffington Post will bring a lively product here. I’m excited about it. Competition makes everyone work harder.
Here is a short Q&A with Miami New Times web editor Jose Duran.
What are your thoughts on Huffington Post launching a Miami site?
I think it all depends on its approach. Many have tried to launch local sites and most, if not all, have failed. Miami is a difficult market to conquer due to language barriers and its transient population. And if HuffPo is aiming to do content farming, well, count on it being DOA.