The Roots in the City farmers’ market, on the corner of NW 2nd Avenue and 10th Street in Overtown, opened for the season today. Operated entirely by local farmers, the market offers cheap and healthy produce to a community stuck in the middle of a food desert without a Publix or Winn-Dixie supermarket nearby. It accepts food stamps, or Supplemental Nutrition Assistance Program (SNAP) dollars, and actually matches them dollar for dollar up to $20 per day. While the market’s core mission is to give Overtown affordable access to healthy food, its assortment of hard-to-find produce — from callaloo, or Jamaican spinach, to Asian eggplant — also draws foodies from around the city. The market is every Wednesday and Friday, from 1 p.m. to 4 p.m., and definitely worth a visit.
Here are a few pics from the opening.
Chef Michael Schwartz, of the Design District’s Michael’s Genuine Food & Drink, serves up some rosemary chicken salad to Gerald, a Phillis Wheatley Elementary School student who created the dish for the USDA’s “Recipes for Healthy Kids” challenge. Schwartz and fellow chef Michel Nischan (long hair), founder of the Wholesome Wave Foundation, are both partners of the Roots in the City market.